ABOUT MĀIA

Launched in 2022 by Carly Porter, Māia The Label was born from a desire to reimagine everyday wear. The brand exists to create pieces that seamlessly blend luxurious comfort with timeless design—essentials that feel as effortless as they look.

Each collection is thoughtfully curated, built on a foundation of neutral tones and versatile silhouettes that invite layering and longevity. Fabrics are carefully selected for their softness, stretch, and fluidity, chosen to move with the wearer and offer a sense of ease from morning until night.

Māia is about more than clothing—it’s about creating a wardrobe that empowers confidence, simplicity, and elegance in every moment. With its understated luxury, the label speaks to women who value both refinement and versatility, allowing them to transition effortlessly between the many facets of modern life.

Guided by a slow-fashion ethos, Māia produces in limited runs to minimise waste and preserve the uniqueness of each design. Every piece is a commitment to mindful fashion: sustainable, enduring, and designed to live with you season after season.